With just 100 days to go until the start of the Rio Olympics, Great Britain have unveiled their brand new kit for the occasion. Designed by Stella McCartney – who also created Team GB’s iconic ...
Continue Reading ...Eddie The Eagle Movie Flies Into Cinemas and Soars Into People’s Hearts
You know you’ve made it as an athlete or sportsperson when a movie is filmed about your career and life. The public loves nothing more than to witness an inspirational story unfold in front of the...
Continue Reading ...Marketing Advice for the 2016 Rio Olympics
Every Olympiad is a huge occasion. For months leading up to the Games, the spotlight on athletes, sports and everything else linked to the occasion grows brighter and brighter until the opening cere...
Continue Reading ...What Does It Take To Be An Olympic Cyclist?
Cycling is regarded as one of the most daredevil sports in the Olympics; riding carbon chariots that can accelerate at unthinkable speeds powered by immense lower body strength, and without much in ...
Continue Reading ...What Does It Take To Become An Olympic Rower?
Great news, we just launched another section on our website containing some of the best Olympic rowers in the world. To celebrate the launch of the new section we will be taking a long look into 'Ol...
Continue Reading ...5 Inspirational Paralympic Speakers
Few events in the world encapsulate the very essence of inspiration quite like the Paralympics. All of the individuals who take part in the quadrennial competition have fought against adversity thro...
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