The Birmingham Grand Prix this weekend marked Sir Mo Farah’s final ever track race as he claimed victory in the 3000m crossing the line with his trademark mobot celebration. Switching his attention ...
Continue Reading ...Mixed-gender events added to 2020 Olympics
A range of new mixed-gender events will feature at the 2020 Olympics in Tokyo. In the hope that women’s participation will be at a record high 48.9%, It is hoped that this change will make the 200th...
Continue Reading ...Dame Katherine Grainger Named As The New Chair Of UK Sport
Former Olympic champion and Champions Olympic Speaker, Dame Katherine Grainger has been named as the new chair of UK Sport. Britain’s most decorated female Olympians, Katherine is fondly remembe...
Continue Reading ...Marketing Advice for the 2016 Rio Olympics
Every Olympiad is a huge occasion. For months leading up to the Games, the spotlight on athletes, sports and everything else linked to the occasion grows brighter and brighter until the opening cere...
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