Dave Brailsford

Key to Team GB Cycling Success & Founder Of Marginal Gains Philosophy

Dave Brailsford

Currently General Manager of Team Ineos cycling, Sir Dave Brailsford has been the driving force behind the success of the Great Britain Cycling Team. Brailsford is an expert in peak performance and is best known for his philosophy termed ‘marginal gains’.

As an amateur cyclist, Brailsford competed in France for four years. He studied for a degree in sports science and psychology at Chester College of Higher Education aged 23 and later received an MBA from Sheffield Hallam University. He then worked for a short while in sales before joining British Cycling in 1997 as an advisor.

Soon after the British Cycling HQ moved to the National Cycling Centre at the Manchester Velodrome, Brailsford became the Performance Director. From 2003, he made a huge impact on the team’s performance with his holistic approach. Winning gold at the Athens 2004 Olympic Games, the first Team GB cycling gold medal since 1908, and Brailsford’s impact was clear to all. The team went on to win numerous World Cycling Championships and topped the medal table at both the 2008 and 2012 Olympic Games winning 16 gold medals in total.

The secret to Brailsford’s approach is the notion of continuous improvement, or he terms it, ‘Marginal Gains’. He analyses each aspect that goes into riding a bike and determines how each area can be improved by 1%. In doing so, the team achieve significantly improved performance as each minor change contributes to improving overall results and creates a much more successful rider.

He took his techniques to become manager of the British professional cycling team, Team Sky. Following his arrival, the pinnacle of his achievements was guiding Bradley Wiggins, Chris Froome and Geraint Thomas to victories in the Tour de France – a remarkable feat considering that no British rider had previously won the Tour. He has now begun referring to his marginal gains philosophy to inspire businesses and corporate audiences worldwide through numerous guest and keynote speeches. Now at Team Ineos, Brailsford continues to inspire sportsmen at the very highest level and pushes the boundaries of achieving what’s humanly possible. In recognition for his tremendous contribution to British cycling, Brailsford was appointed to MBE and CBE in 2005 and 2008 respectively. In 2012 he was appointed Knight Bachelor for his work at the London 2012 Olympic and Paralympic Games.

Brailsford considers the size, strategy and goals of a business and then applies his cycling strategies to the corporate world. As one of the most inspiring and knowledgeable professionals on the sports speaking roster, he has been received with great interest and enthusiasm by the corporate world and at sporting conferences. To give your delegates the drive and determination they need to make their own marginal gains, Sir Dave Brailsford CBE is an ideal choice as Olympic keynote speaker. Book him today via Champions Olympic Speakers using the contact details below.

Watch Sir Dave Brailsford CBE explain the core principle of his marginal gains philosophy:

When at corporate events, Jamie is known to discuss the following topics:

  • Competitive Cycling
  • Marginal Gains
  • Teamwork
  • Leadership
  • Drive & Determination
  • Peak Performance
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